Content Marketing Resources
Build authority and attract clients through content.
Quick Start
Define the topics your audience cares most about
Choose your primary content format (articles, videos, newsletters)
Create a 30-day content calendar and commit to it
Publish consistently and promote each piece across channels
Track which content generates the most referral traffic
Premium Guides
Building a High-Converting IB Website
Design, Copy and SEO Strategies That Generate Leads
Email Marketing for Introducing Brokers
Build Sequences That Nurture Leads and Retain Clients
SEO Guide for Introducing Brokers
Rank Higher, Attract More Clients, Build Long-Term Authority
Writing Educational Trading Articles
Write educational trading content that attracts search traffic, builds authority and generates IB leads.
Creating Weekly Market Updates
A template approach to producing weekly market updates that keep your audience engaged and informed.
Building a Newsletter
Launch and grow an IB newsletter that builds loyal readership, establishes authority and generates leads.
Developing a Content Calendar
A structured 90-day content calendar template — covering social, email, video and blog content.
SEO for IB Websites
A practical introduction to SEO — covering keyword research, on-page optimisation and organic traffic.
Video Content Planning
Plan, script and produce video content that educates your audience and builds the trust needed for conversion.
50 Short-Form Video Ideas for IBs
Fifty short-form video ideas for trading educators and IBs — with hooks, formats and educational angles.
Building Authority Through Educational Content
Position yourself as a genuine trading authority through a consistent educational content strategy.
Frequently Asked Questions
Access All Content Marketing Resources
Become an approved Equity IB partner to download all templates, access every premium guide and receive dedicated marketing support.