Advertising Resources
Meta, Google, YouTube — run profitable campaigns.
Quick Start
Set a realistic initial test budget (start small)
Define your campaign objective clearly before launching
Research your target audience demographics and interests
Build a compliant landing page before running ads
Test 2–3 creative variations and measure results
Premium Guides
Building a High-Converting IB Website
Design, Copy and SEO Strategies That Generate Leads
Paid Advertising Guide for IBs
Run Profitable Campaigns on Meta, Google and YouTube
Meta Ads Basics for IBs
An introduction to running Facebook and Instagram ad campaigns — covering setup, targeting and compliance.
Google Ads Basics for IBs
Run Google Search campaigns capturing traders actively searching for IB services.
YouTube Ads Overview
Advertising on YouTube for IBs — in-stream ads, skippable formats, targeting options and creative guidelines.
Landing Page Optimisation
Convert paid ad traffic into registered clients with copywriting, layout and trust-building strategies.
Lead Magnets for IBs
Create high-value lead magnets that attract potential trading clients and grow your email list.
Email Capture Strategies
Proven methods for building an email list of potential trading clients using opt-in pages and organic capture.
Conversion Rate Optimisation
Improve the percentage of visitors who take your desired action — with testing frameworks and copy improvements.
Frequently Asked Questions
Access All Advertising Resources
Become an approved Equity IB partner to download all templates, access every premium guide and receive dedicated marketing support.